Independent streaming platform Brandon TV has reached more than a quarter of a million subscribers since its October 2023 launch, TheWrap can exclusively reveal.
Brandon Stewart, founder and CEO of Brandon Studios, is the former social media studio’s first paywalled channel. Brandon TV features unscripted series from Legacy reality stars like “Dance Moms” star Abby Lee Miller and “Bring It” star Dianna Williams. In addition to the subscription-based streamer, Brandon Studios operates over 60 channels with over 120 million daily registered users.
Since the launch of the “Encore” spinoff “Bring It” in March 2025, Brandon TV has seen a 13.54% spike in subscriptions. This growth is just one part of the founder’s growing investment in the content model. The company has generated an average quarterly growth rate of 40.36% since the app’s launch in October 2023.
Stewart credits much of this success to his relationship with his audience. Unlike traditional entertainment networks, he says he gives his fans what they want—and it’s paid for.
“Finally, we selected social strategies to see what our audience’s response is,” he told TheWrap. “That’s why I kind of call it gamification, because whatever they say they want to see, I give it to them. It’s pretty simple.”
Coming from Awesomeness TV, a digital media entertainment company, Stewart said he took note of leading with virality and focusing on what’s working—a common strategy used by social media creators to increase engagement. Stewart found that his speed differentiates him from the traditional studio model.
Another difference in Brandon Studios’ MO from other streamers is the company’s reliance on clips. Similar to how Shortform platforms like Reelshort and ShortMax capitalize on their content, or how podcasts like Clip Material reach viewers on social media, Brandon TV markets its unscripted reality series in the same way.
Whether it’s Miller dishing out tough love to the next generation of dancers in “Mad House” or Williams getting personal with her dance moms in “The Dolls,” Stewart said social media has been a key resource for connecting with new audiences.
“Social media is our channel,” he said. “We rely on it because we don’t spend any money on marketing right now. We haven’t spent $1, and I’m very proud to say that.”
Instead of pouring money into a marketing budget, the founder of Brandon Studios said every dollar goes back into content, technology, and talent. He also gives his reality stars residuals—a first for the medium, he said.
As a producer, Stewart says he looks for viral moments on set and while watching shows, even pivoting production strategy because of it.
“I’m always looking for that viral moment, and I’m always building those moments. And that’s what I don’t think networks do,” he said. “I think for them, they think that if we drive the story first, then the viral content, everything else will come later. Sometimes that’s not always the case. I want to make sure it’s seen first.”
In addition to the network’s reality series, Brandon TV launched the talk show “Obsessed,” hosted by the founder. The platform’s first dating series, “Cuffing Season,” is currently in production, as is a reboot of “Little Women: LA” from a Lifetime star, titled “The Little Reunion,” starring Tonya Renee Banks.
The Brandon TV app is available on Roku, Amazon Fire Stick, Google TV, Android TV, and Apple or Android mobile devices on the App Store or Google Play.
