TikTok is now allowing advertisers to use generative AI to create ads. This will undoubtedly make it easier for people to create commercials, but I worry about what this will do to the industry of videographers who make their living making this type of content.
The new tool is an updated version of TikTok Symphony and allows users to upload an image of a product and then write a prompt of what they want the ad to be. To take it a step further, the company is also creating a version that only requires a prompt and creates an ad without a product image involved.
The company is also using new AI-powered smart targeting systems to try to ensure that all ads on its platform reach the viewers they will most impact.
Overall, these tools are just a drop in the bucket, but the world’s most popular short-form video platform opening the door to so many generative AI tools seems a little scary. These tools could even generate AI avatars that could hold or use products. This means that fake models and actors will replace real people.
Tiktok says these avatars can show an app on a phone, model clothes, and hold products. The AI content will be labeled as such, but they look so real in the demos that I worry most people won’t understand it’s AI.
So far, these avatars can’t speak, but it seems like a matter of time before they replace not just traditional ads, but also the creator-led ads that have become popular on the platform.
Source: Tiktok Canada
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