‘); });
Yash Raj Films has always implemented unique strategies to drum up audience interest when promoting YRF Spy Universe films. We’ve learned this since War 2, which will see the first on-screen moment of Hrithik Roshan and Jr NTR teaming up. YRF will keep them away from each other during promotions, ensuring the audience can fully experience their brutal battles.
Yrf to keep Hrithik Roshan and Jr ntr away from being War 2 promotions!
“Hrithik and Jr. NTR will be promoting War 2 separately, and all plans were made with the understanding that they would never share a stage together, never appear in any promotional videos together before the release, and never be seen with each other. Hrithik and Jr. NTR teaming up is a unique cinematic moment in Indian cinema, and there will be bloody carnage on the big screen. YRF is clear that audiences must first experience this rivalry before seeing the two promote with camaraderie. They want to offer the best movie-watching experience to people while preserving the conflict that is the film’s unique selling point,” a senior trade source said.
“YRF’s spy universe has always deployed very interesting strategies to build its film and the promise of entertainment. They were the first to resort to a pre-release interview policy during Spyverse film promotions, so that the actors don’t divulge script details during these interactions. In the first War, Hrithik and Tiger came face-to-face during the film’s success party. In Pathaan , they recorded capsules with Shah Rukh Khan to deploy on social media to reveal nuggets about Pathaan and continued to hype the film without SRK holding any events. Pathaan became an all-time box office hit. For Tiger Zinda Hai, the film’s campaign celebrated how the Tiger franchise created the YRF spy universe, and the fellow agents were included in the promotional campaign, much to people’s surprise and admiration!” the source added.
War 2 is buzzing as the most anticipated film of 2025. Directed by acclaimed filmmaker Ayan Mukerji, War 2 will also see a grand IMAX release when it hits the big screen on August 14, 2025, worldwide. War 2 is produced by Aditya Chopra and Kiara Advani joins the YRF espionage universe in her most lethal avatar yet.
Also Read: Ayan Mukerji Calls To Direct War 2 From “Opportunity To Seize”; Talks About Working With “Huge” Actors Hrithik Roshan And Jr NTR
More pages: War Box Office Collection 2
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