Sportz Interactive (SI), a global leader in sports technology and fan engagement, has announced a landmark partnership with the newly launched Rugby Premier League (RPL).
This strategic collaboration is set to transform the digital experience for Indian rugby fans and accelerate the growth of the sport across the country.
Under this partnership, Sportz Interactive will take the lead in developing and managing the RPL’s digital ecosystem. This comprehensive role includes the creation and operation of the league’s official website, which will serve as a central hub for all league information, match schedules, news, photo galleries and exclusive content. Additionally, SI will lead the management of the RPL’s official social media channels, ensuring a robust multi-platform presence and fostering dynamic engagement with rugby enthusiasts across the country.
Sportz Interactive’s commitment extends beyond the foundational digital infrastructure. The company will be responsible for creating and deploying high-impact content to mark Pivotal League milestones such as franchise announcements, player reveals and auction highlights. This content strategy will be significantly enhanced with exclusive interviews featuring key figures such as Rahul Bose, Chairman of Rugby India and Satyam Trivedi, CEO of GMR Sports, offering fans unparalleled insights into the development of the league.
A core focus of the partnership will be the amplification of RPL’s fan campaign, #RugRugMeinRugby. Sportz Interactive will develop bespoke content formats, creative concepts and immersive storytelling techniques adapted for multiple digital platforms. The aim is to cultivate deeper fan connections and broaden the appeal of the sport across diverse demographics. In addition, SI will provide strategic content roadmaps and facilitate sponsor integrations and brand activations, ensuring a mutually beneficial engagement for all stakeholders, including existing partners such as HSBC India, Capgemini, Hero FinCorp, GMR Group, JSW Cement and Amul.
Speaking about the development, Chintan Shah So, SVP – Teams at Sportz Interactive said, “Rugby is entering an exciting new era in India and we are thrilled to collaborate with the Rugby Premier League to bring this vision to life. From establishing its digital presence to creating impactful stories, we see this as more than just a league; it’s a movement. At Sportz Interactive, we are dedicated to blending data, design and storytelling to ignite fan enthusiasm and drive de-escalation.”
The Rugby Premier League, the world’s first franchised Rugby 7S league, is supported by GMR Sports and the Indian Rugby Football Union (Rugby India). Its inaugural season began on 15 June 2025 in Mumbai, with the final match scheduled for 29 June 2025.
This collaboration between Sportz Interactive and the Rugby Premier League underscores a shared vision to elevate the profile of rugby in India, inspire a new generation of players and establish a sustainable ecosystem for the long-term growth of the sport. With Sportz Interactive’s proven digital expertise and the Rugby Premier League’s ambitious framework, Indian rugby is poised for an unprecedented period of expansion and fan engagement.
